Beginner Tips for Selling on Popular Social Media Platforms

There are many social media platforms on the internet nowadays, out of many dazzling websites and platforms, which platforms are good for promoting your business or selling products? If you don’t have an in-depth understanding of each social media platform, you may not be able to maximize the conversion rate when doing promotion. Knowing the characteristics of each social media platform will assist you to choose the right and suitable methods to promote your products.

A common question people often ask is “which social platforms should I be on?” Well, instead of asking “which”, a better way to ask is “How many”. How many social platforms should I be on? There is no correct answer as it differs from person to person, but having the knowledge of each platform’s advantage over another is the most important part.

You can read the article and check the related video below to get more useful information.

1. Instagram

Instagram is one of the “must-have” social platform that every businessman should take advantage of, a platform that allows you to build a strong personal brand. However, most people only understand its basic features, so a lot of opportunities are flowing away due to the lack of understanding of “how to sell products through Instagram”. Selling a product is not just posting its pictures and put a link under your profile. There are 2 main things you should leverage. Instagram Story, and DM.

Instagram Story is a perfect feature with which you are able to show yourself to people. If you are planning to build your own personal image and drive traffic from that, Instagram Story is a must-go. Apart from product-related information, in the Instagram story, people actually see your story. Sharing your feelings, your thoughts about a topic, even your day-to-day life will help you build a strong relationship with the audience.

Apart from Instagram Story, leveraging Instagram DM is also important. Direct Message also known as DM, is a private communication channel that allows you to directly communicate with your customers. DM is where a personal relationship is built. Try your best to reply to every single DM that comes to you, once you answered people’s questions, the trust and engagement were generated one by one. It definitely improves your brand image.

2. YouTube

Video is always the most engaging content when it comes to content creation. That’s why social platforms like Instagram, Facebook, Twitter want video content because videos are the most effective way to catch people’s attention.

YouTube is a video-sharing website that you must know and try. There are a lot of tutorials on YouTube about how to sell a product through videos. One of the mistakes that most sellers made is ignoring the power of YouTube Analytics. With YouTube Analytics, you will be able to know where your loyal audience is, their demographic information, how well they like your videos, when they left your videos, how they found your videos. A lot of valuable information lies in the YouTube Analytic. Then adjust your video content like your product category, the way you shoot, the length of your videos etc. Ultimately, you will find a suitable video style that matches your products and the audience altogether. So uploading YouTube videos regularly is recommended for you can get a lot of data from that.

3. Facebook

There is no need to introduce what Facebook is. Although it was introduced 10 years ago, it is still the most popular social platform. 20% of e-Commerce sales come from Facebook.

Moreover, Facebook Page and Facebook Group is killer in terms of getting in touch with your audience. And the analytic tool on Facebook Insights will also give you valuable information about your audience, you can analyze the data to improve your posts. For instance, you could get data like when people are on your Page, you can then adjust your posting time based on that. Whether you should post in the morning, at noon or at night? Just check it out.

Apart from Instagram Story, leveraging Instagram DM is also important. Direct Message also known as DM, is a private communication channel that allows you to directly communicate with your customers. DM is where a personal relationship is built. Try your best to reply to every single DM that comes to you, once you answered people’s questions, the trust and engagement were generated one by one. It definitely improves your brand image.

4. Do a Cross-promotion

Instead of operating a single social media platform, a better approach is to use 3 social media platforms mentioned above and cross-promote your social profile across them. Don’t stick with one single platform, you should present on multiple social sites. For instance, if you have 100 fans on Instagram, it doesn’t mean your post will be seen 100 times. So don’t hesitate to do a cross-promotion. One way to do this is to tell your Instagram fans to follow your Facebook Page, tell your Facebook followers to subscribe to your YouTube channel, and put all your social profiles below every Youtube video. This cross-promotion technique will expose your content to its maximum. You can’t expect every follower to see every post of yours, sometimes a 10% exposure is considered pretty high. That’s why cross-promotion is the best way to offer a higher chance of letting your loyal followers see your posts.

  • Conclusion

To sum it up, Instagram, YouTube and Facebook are the top 3 popular social media platforms for selling products. Leverage each platform’s advantage to build your customer base. On Instagram, make the best use of Instagram Story and DM, on YouTube, optimize the power of Analytic tool to polish your videos and on Facebook, remember to let as many of your audience as possible to see your content by re-posting and re-sharing the well-performed posts. And don’t forget to create a Facebook page to engage with your audience and make the best use of the data that is collected for you!

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