Video is the most engaging type of content. According to research, people spend 88% more time on a website that has video. Video generates 1200% more shares than the total amount of text and images. It is undoubtedly that video is the most effective tool to promote and advertise a product or a service online. That is to say, apart from the text and picture you posted on your social media, you are encouraged to create a video for the product you are selling to maximize the engagement and sales.
There are different approaches to use video to sell your products. It is not easy to make a good one, but at the same time, it is not that difficult to learn from scratch. By adopting the right methods, your business would grow into a new stage.
3 different approaches will be introduced to enrich your marketing strategies.
You can read the article and check the related video below to get more useful information.
1. Product demonstration
This is a comparatively easy way to introduce your product to the audiences. By showing the product’s appearance and outlook, the audience is able to get a clear visual image of what the product looks like, what is the detail of the product. Showing the product’s function would also be a great idea to demonstrate what is the function of the product, how to use. People would love to see this kind of product demonstration video.
-Shooting from different angles
This would give the audience a comprehensive understanding of the appearance and details. For example, showing the front view, side view and back view of the product is necessary. Even try a 360-degree rotation of the camera to make your product video more interesting.
-Switching the focus
Switching the focus means you are not shooting from a steady distance. Instead, try different shooting angles like a close-up shot, medium shot and wide shot. The mixed types would keep your product demonstration video from being boring.
2. Product Unboxing
Don’t underestimate the power of product unboxing video. The term “unboxing” was searched for 60 million times on Youtube in 2017, and according to Google Trend, this term is still increasing in the year 2020.
The unboxing video is a great way for you to connect with your customers. You will build your reputation and trust by unboxing the product you are going to sell to provide the first-hand information of the packaging, product’s content, and your first impression. Your reaction to the product would influence customers’ purchase decision. The reason why unboxing video is played for 48.3 million hours on Youtube is that it provides not only a product showcase but also an experience from the customer’s point of view. Instead of showing the product from a seller’s point of view, product unboxing video would provide a more persuasive feeling as it removes the barriers between sellers and customers.
-Show your face
A great unboxing video should include your presence because the audience wants to see your explanation and reaction. It’s ok if you don’t show your face but the result might be compromised due to the lack of engagement.
-Talk slowly and clearly
Since it is an unboxing video, every step of box opening is important. Show each part of the package and product’s detail to the camera, including the user instruction or the manual. And try not to rush while talking, a good posture and a steady pace will help.
-Stay in the focus
Since you are moving all the time while doing the unboxing, make sure the focus of the camera or your phone is on the right object, otherwise the blurry would ruin your effort.
3. Product review
The majority of consumers read reviews before making a purchase. Before reading any text, 60% of site visitors will watch a video if available. That is to say, having a product review in the form of video is the priority for a seller. By placing a test order, you are able to have an in-depth feeling about the product and give the audience a pertinent sharing. Your review would influence their decision because you may have already tried the product for 10 days or more. Give your audience your thoughts about the products including the advantages and disadvantages.
A B-roll is defined as the supplemental footages intercut with the main shot. Normally in a product review video, the main shot is you talking about the product, and the B-roll would be the product demonstration footage. When editing, combine the main footage and B-roll together to let your video become more professional and attractive.
-Keep it short and on the point
When reviewing a product, try to focus on the product itself instead of giving your own personal opinion. It is good to add a reasonable amount of personal feeling to humanize your review and bring depth to your description, but no one wants to watch a review that is only your opinion. So your opinion should be as balanced and honest as possible. Try to keep the video short and focus on the product itself.
-Adding keywords on the screen
If you want to address some points in your product review, one way to do is to adding the key element on the screen when you do the editing. To make your text appear on the screen, you could leave a space for adding the text while editing while you are shooting. For instance, for the scenes you are planning to add the text, instead of you standing in the middle of the screen, you could stand a bit to the left in the screen in order to leave a space to add text later.
3 ways are introduced to help you show your products to people in the form of video. Namely product demonstration, product unboxing and product review. Of course, there are more ways to introduce your products, but these are good ways to start with. According to Forrester Research, one minute of video is worth1.8 million words to a consumer when it comes to swaying an audience. So go and create a video for your product right now!