Every business runner is trying to scale their business up, thus to make more profit. We all know that creating a marketing plan for a business is essential, however, for some e-commerce participators, marketing is often being neglected. Either because we may too focus on day-to-day operations like product optimization, daily supply chain demands and so on, or marketing strategies is too pricey when put them in action, we often neglect the power of marketing which will help our business scale to a next level. And some marketing methods are free but are able to fuel your business’s growth.
1.Leverage Social Media
Believe it or not, people spend an average of 2 hours and 22 minutes every single day on social media in 2019. And in 2020, 3.8 billion people are using social media, which is more than half of the world’s population. There is no doubt that social media plays an important role in our lives. Thus, having some presences on social media is pretty much a given. And there are a lot of things you can do for your business on social media. You can post your products regularly to let your fan get the most updated information, by asking the question, you could have interaction with customers online and build your brand affinity at the same time.
Moreover, use direct message on Instagram or Facebook to reach out to other successful business companies or communicate with potential customers who might be interested in your products and services.
WED2C combines the effectiveness of social media and doing business together. These combinations would eliminate the entry barrier for doing business, as it connects potential customers with product in an easy way.
2.Create your blog
Creating a company blog and write useful articles related to your niche is another powerful way to build your brand. It is a great way to have a closer connection with your existing customers and would let them become more loyal to your brand. At the same time, it is also a good way to generate new customers. Research shows marketers who prioritize blogging as a marketing strategy have 13 times the ROI (Return On Investment) of companies that don’t. And blog traffic increases by 30% when you have published 21 to 54 blogs. So writing blogs will help you gain traffic, make sure you are writing an authority blog and the only investment you need the time.
3.Implement a customer referral program
As a survey conducted by Nielsen, 92 percent of consumers trust recommendations that are coming from their friends and family. This word-of-mouth marketing strategy is a powerful weapon in promoting a business.
If you introduce a referral program to your existing customer, they will help you attract their friends to your business in their friend circle. And their friends introduce to their friends’ friends, this kind of virtuous circle will multiply your brand awareness.
Normally, you might need to offer benefits to customers in exchange for referring your business to others, like discount vouchers. WED2C helps you maximize this potential of people’s social network by building a social e-commerce business model. Where it makes every step easy for you to start with your own social media network.
4.Comment on blogs related to your niche
Building brand awareness is one of the main purposes an ad wants to reach, and this can be done without cost by actively expose your official account on social media. Leave comments regularly on every blog that are in your niche. When commenters see your name and the brand you are associated with, they become familiar with it. And high-quality comments are required to leave a positive impression on readers, there is a high chance they would go and check you out when they appreciate you a lot. Websites like Reddit.com and Quora.com are considerations when applying this marketing method to your business.
5.Implement Email marketing
There are 3.9 billion email users around the world. Email marketing still remains a successful platform for converting contacts to sales. It is able to create individualized content with targeted messages, like including customer’s first name in the subject line. By differentiate one-time customers and return visitors, you could write personalized messages to them. This increase of the relevancy of the content would lead to higher conversions rate and ROI.