Social Selling is the art of utilizing social media to find and engage with new prospects. Expert social sellers use social media to provide value to prospects by answering questions, responding to comments and sharing content on the various social media platforms. Social selling is no easy task, and you should not rush into it without first building your knowledge and understanding of the different platforms and how to interact with the market on each of these platforms. Posting low quality content, replying with unconstructive comments, and providing unhelpful answers to your prospects will either bore them to death or dissuade them from buying what you’re trying to sell.
Social media has changed the way we communicate. It has given all of us an immediate way to connect and share with family, friends and those who share our interests. It has become a powerful and indispensable tool to communicate to the world beyond our circles. It allows us to quickly create and share content with the mass public.
Posts are the main element of social media, and you can choose different content or material to post. Your main goal will be to share, teach and connect with the purpose of gaining new customers. Social media is a key branding tool that easily exposes your business the different communities with the click of a few buttons. It saves you a lot of time because one single post can spread like wildfire across different platforms to different communities in a matter of seconds. When you incorporate your business into social media, you automatically have access to Facebook, Youtube, Instagram and many other communities.
The main page of your social media account is rather important, but not a lot of people understand how to build one. Here are the pillars to building a good social media page:
Analyze your followers. There are 4 types of followers that you will encounter on your page:
If they are already your customers or followers and have already formed trust and connection with you, they are likely to see what you post and even share it with others. Your family and friends will also follow along with your status updates to accompany you on your online business journey.
The most important function of posting on your page is to convert as many prospective customers as possible, including those classified as strangers.
Meanwhile, the people you invite to join you on your business journey, your affiliates, will learn from your posts and go on to convert their own prospective customers. This forms a positive posting and recruiting cycle.
Your posts must be able to get as many prospective customers who will eventually buy your products, or be able to recruit affiliates who will convert prospective customers, gaining you maximum benefits.