Why Should You Post On Various Social Media Platforms

Social Selling is the art of utilizing social media to find and engage with new prospects. Expert social sellers use social media to provide value to prospects by answering questions, responding to comments and sharing content on the various social media platforms. Social selling is no easy task, and you should not rush into it without first building your knowledge and understanding of the different platforms and how to interact with the market on each of these platforms. Posting low quality content, replying with unconstructive comments, and providing unhelpful answers to your prospects will either bore them to death or dissuade them from buying what you’re trying to sell.

Why should you post?

  1. If you’re not quite sure why you need to post on social media, or if you lack the desire to make the effort, you surely won’t be able to do it well, if you’re doing it just because everyone else is doing it. First, reflect on the primary purpose of starting your online business. Are you an aspiring entrepreneur trying to bring something new to this world, or are you just trying to make a living, to support your family, or just to make an extra little pocket cash. Once you have made your purpose the center of your efforts you will be able to go forth making the most out of social media and social selling.
  2. Did you know that people spend a good proportion of their day on social media? More than 3 billion people use social networks across the globe, with people logging into their accounts at least once a day and checking their newsfeeds multiple times per day. As the number of people on social media continues to grow, so does the number of sales on social networks. It is a fast, inexpensive and effective way to reach almost half of the world’s population.
  3. Therefore, if you put in the effort to do your research and sacrifice the time to implement every single social selling skill you learn into your e-Commerce business, it will without a doubt pay off.
  4. Every social media platform allows you to post content, write comments and share. Some platforms even allow private messages. You can choose a few platforms to attract prospects and build relationships with them by sharing valuable content and engaging in productive conversations.
  5. This is your chance to make your content so interesting and engaging that even if they know it’s an ad and that you’re trying to sell them something they stay to participate.
    A. Some platforms are not very commercial so people don’t usually mind seeing a few promotional contents.
    B. Social media marketing is the new window shopping. Any social media channel you use is your storefront window where you display the products or services you feel will get the right attention. Social media users will enter your digital store, look around, and if they like what they see, they will buy and go on to share the great experience with others on social media.
    C. This is the right of every social media user. They decide if they want to see what you post or not.
    D. When a customer does not wish to see your content, they can easily remove you from their circle or even block you.
    E. But chin up, because the majority of your audience will still be watching.
    F. No one likes to be harassed with promotional content day in, day out. But there will be interested prospects provided that you maintain a profile with valuable content and a consistent and reliable identity.
  6. Because you are trying to build an active and engaged audience to find potential customers, you need to meet them where they go to manifest their most authentic self. You can have plenty of fun when operating your business on social media.

Is posting important?

Social media has changed the way we communicate. It has given all of us an immediate way to connect and share with family, friends and those who share our interests. It has become a powerful and indispensable tool to communicate to the world beyond our circles. It allows us to quickly create and share content with the mass public.

Posts are the main element of social media, and you can choose different content or material to post. Your main goal will be to share, teach and connect with the purpose of gaining new customers. Social media is a key branding tool that easily exposes your business the different communities with the click of a few buttons. It saves you a lot of time because one single post can spread like wildfire across different platforms to different communities in a matter of seconds. When you incorporate your business into social media, you automatically have access to Facebook, Youtube, Instagram and many other communities.

The main page of your social media account is rather important, but not a lot of people understand how to build one. Here are the pillars to building a good social media page:

Analyze your followers. There are 4 types of followers that you will encounter on your page:

  1. Your own customers – people who you have already successfully convinced into buying your products with a loyal passion because they have formed a connection with you and trust you.
  2. Prospective customers – people who have not established a solid relationship with you as yet but are likely to buy from you in the future.
  3. Family and friends – your nearest and dearest.
  4. Strangers on the internet – anyone who has no relationship with you or your products yet; this is a relatively small group but there are constantly new people joining social media so this number increases over time.

If they are already your customers or followers and have already formed trust and connection with you, they are likely to see what you post and even share it with others. Your family and friends will also follow along with your status updates to accompany you on your online business journey.

The most important function of posting on your page is to convert as many prospective customers as possible, including those classified as strangers.
Meanwhile, the people you invite to join you on your business journey, your affiliates, will learn from your posts and go on to convert their own prospective customers. This forms a positive posting and recruiting cycle.

Your posts must be able to get as many prospective customers who will eventually buy your products, or be able to recruit affiliates who will convert prospective customers, gaining you maximum benefits.

In the next blog, we will teach you how to post a good post on social platforms step by step. Please click here to check!

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